The primary purpose of lay testimony, the opinion of someone who experienced an event firsthand, is to stir the audience's emotions and can provide the most memorable moments of a speech
Indicate whether the statement is true or false
true
Communication & Mass Media
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Explain the concept of "audience-centered public speaking" and give an example.
What will be an ideal response?
Communication & Mass Media
The audience theory that states that persuasion is most effective when it does not have to compete with existing attitudes is called the
a. reinforcement theory b. activation theory c. unstructured attitude theory d. spiral of silence theory
Communication & Mass Media
Our identities are influenced by all of the following with the exception of:
A) particular others. B) generalized others. C) society. D) peers. E) ego others.
Communication & Mass Media
It is generally acceptable to use no more than three fallacies in a persuasive speech
Indicate whether the statement is true or false
Communication & Mass Media