General Mills offers a deal where its cereal users can collect box tops and submit them to General Mills to earn money for their children's schools. This program, called the Box Tops for Education Program, is a means of changing light users into heavier users. In other words, it is a form of _____ segmentation.
A. lifestyle
B. motive
C. usage-rate
D. demographic
E. personality
Answer: C
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Which of the following is a form of off-the-job training?
A. Planned work activities B. Classroom instruction C. Training positions D. Job rotation E. Coaching
Which of the following is true of short-term interest rates??
A. Short-term interest rates decline when long-term interest rates increase. B. ?Short-term interest rates are more volatile than long-term interest rates. C. ?Short-term interest rates are higher than long-term interest rates. D. ?Short-term interest rates are less volatile than long-term interest rates.
The binomial probability distribution is used with a(n) _____ random variable.
A. continuous B. discrete C. uniform D. intermittent
Which of the following is NOT a technique used in integrated marketing communications?
A) product placement in movies and TV shows B) celebrity spokespersons C) third-party sponsorship D) sponsorship of sporting events