The speaker in a conversation usually looks more at the listener than the listener does the speaker
a. True
b. False
ANS: b
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On its newscasts and without permission, a radio station reads stories from the local daily newspaper’s front page. The paper likely will be successful suing for ______.
a. violation of the Berne Convention b. trademark infringement c. unfair competition d. plagiarism
What might make a story unable to achieve earned media?
a. Earned media outlets allow little control for the organization. b. A story may be too costly for some organizations to produce. c. A story may be too narrow for some media outlets. d. Earned media require long lead times to present stories.
Evaluate the use of the following emotional appeals according to the principles suggested in chapter three: We need to increase defense spending by 40 billion dollars if we are to protect ourselves against outside aggression. You are either with us or against us!
Fill in the blank(s) with the appropriate word(s).
Public debates are a form of __________.
A. deliberative speaking B. ceremonial speaking C. forensic speaking D. epideictic speaking