The EEOC enforces federal laws prohibiting employment discrimination
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True
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A leverage point moves the consumer from understanding a product's benefits to linking those benefits with personal values
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Even if consumers form brand evaluations, two general factors can intervene between the purchase intention and the purchase decision. One of these is unanticipated situational factors. What is the other factor?
A) Amount of purchasing power B) Attitudes of others C) Short-term memory capabilities D) Ability to return merchandise E) The self-concept
Accountants record assets at
a. acquisition cost b. the present value of the future net cash flows based on estimated receipts and operating expenses c. current economic value d. current replacement cost e. appraised value
In the general environment, which of the following is not a demographic trend?
A. changes in ethnic composition B. more women in the workforce C. aging population D. greater disparities in income levels