Even if consumers form brand evaluations, two general factors can intervene between the purchase intention and the purchase decision. One of these is unanticipated situational factors. What is the other factor?
A) Amount of purchasing power
B) Attitudes of others
C) Short-term memory capabilities
D) Ability to return merchandise
E) The self-concept
B
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Divided Parcel (DP) includes the following on its mailing receipts: "We are not responsible for any damages to packages whether or not through the intentional or reckless fault or negligence of our employees. Send packages at your own risk." Mary reads this clause but sends her watch back to the manufacturer to be repaired anyway. The watch is destroyed when the DP driver uses the package for a
ball and tosses it to his buddy. Mary is: a. out of luck because the clause was communicated to her. b. out of luck because she should have insured the package. c. likely to collect from DP since exculpatory clauses always violate public policy. d. likely to collect from DP because it attempted to excuse intentional and reckless behavior.
________ is a detailed assessment of the current marketing conditions facing the company, its product lines, or its individual brands.
A. Matrix analysis B. Situation analysis C. Opportunity analysis D. Competitive analysis E. Micro analysis
A Japanese company operates a ship called the Kinia. If the Kinia sails in U.S. waters, it must comply with design standards set by the Oil Pollution Act of 1990.
Answer the following statement true (T) or false (F)
Sheridan Co. uses a perpetual inventory system. On May 1, beginning inventory was $350,000. During May, Sheridan purchased $122,500 of inventory and sold $248,500 of inventory. After the store closed on May 31, employees counted the inventory in the store and found that $210,000 of inventory remained unsold. What was Sheridan's inventory shrinkage?
A. $224,000 B. $262,500 C. $161,000 D. $14,000