By changing a firm's capital structure to one more optimal, a firm may be able to
A) reduce its cost of capital.
B) increase its value.
C) find that more of its potential projects are financially attractive due to lower capital costs.
D) find that all of the above are true.
D
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Reducing the costs of quality and increasing overall product quality can be achieved simultaneously
Indicate whether the statement is true or false
Marketing often doesn't get the "respect" it deserves as a professional field of study, primarily because
A. it fails to impact the bottom line of the company and isn't factored into executive decisions. B. people generally don't understand what marketing is or what it does. C. marketing positions tend to pay less than other business functions. D. compared to other business functions, it has had few useful metrics to measure its performance impact. E. marketing is all about the emotion and less about facts.
What is franchising and how is it different from licensing?
What will be an ideal response?
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