Marketing often doesn't get the "respect" it deserves as a professional field of study, primarily because
A. it fails to impact the bottom line of the company and isn't factored into executive decisions.
B. people generally don't understand what marketing is or what it does.
C. marketing positions tend to pay less than other business functions.
D. compared to other business functions, it has had few useful metrics to measure its performance impact.
E. marketing is all about the emotion and less about facts.
Answer: D
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A convertible bond is one where
a. the issuer can convert from a fixed interest rate to a floating one. b. the issuer can convert it from long-term to short-term. c. the issuer can retire the bond before its specified due date. d. the holder can convert the bond into common stock at a future time.
Which of the following is the best example of relationship marketing?
A. Gate Corp. uses personal selling till the provider stage to reach individual customers. B. Venus Inc. focuses on using print media to have a wide reach. C. Fin Corp. focuses on short-term gains through one-time transactions. D. Kite Inc. uses mass media to communicate with its target audience. E. Felix Inc. develops a long-term link with individual customers for mutual benefit.
Criticism of the standard-setting process under the APB included:
a. exposure for tentative opinions was too limited and occurred too late in the process. b. the standard-setting process was too long and subject to too many outside pressures. c. both a and b. d. none of the above.
The ________ measures a company's ability to generate cash for expansion, for other forms of improved operations, or for increased returns to stockholders
a. net cash flow from operating activities b. free cash flow c. restricted cash d. net change in cash