Simpsons, a manufacturer of air conditioners, finds that its sales potential is less than its market potential even when it spends a sufficient amount on advertisements and after sale services
What is the basic reason behind such an observation by the marketers of Simpsons?
Company sales potential is less than the market potential, even when a company's marketing expenditures increase considerably because each firm has a set of loyal consumers unresponsive to other companies' efforts to woo them.
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Jolene's firm markets preplanning services for a mortician. She finds that most of her target market avoids discussing future funeral needs. She convinces people to invest in the firm's services through her large-scale promotional efforts
Jolene's firm most likely practices the ________. A) production concept B) marketing concept C) selling concept D) product concept E) societal marketing concept
Acquisition and disposition of trading securities are usually financing activities
Indicate whether the statement is true or false
Model-View-Controller was the foundation of the modern Graphical User Interface (GUI)
Indicate whether the statement is true or false
On October 1, Goodwell Company rented warehouse space to a tenant for $4300 per month. The tenant paid five months' rent in advance on that date, with the lease beginning immediately. The cash receipt was credited to the Unearned Rent account. The company's annual accounting period ends on December 31. Assuming adjustments are only made at year-end, the adjusting entry needed on December 31 is:
A. Debit Rent Receivable, $21,500; credit Rent Earned, $21,500. B. Debit Rent Receivable, $12,900; credit Rent Earned, $12,900. C. Debit Unearned Rent, $21,500; credit Rent Earned, $21,500. D. Debit Unearned Rent, $8600; credit Rent Earned, $8600. E. Debit Unearned Rent, $12,900; credit Rent Earned, $12,900.