The distinctive yellow and blue "hands held high" logo of a local daycare distinguishes it from other establishments. The logo is prominently displayed on its building, t-shirts worn by the children, and at fundraising events. The daycare has differentiated itself through ________.
A) image
B) people
C) services
D) channels
E) positioning
A
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When we direct our attention to some stimuli while choosing to ignore others, we demonstrate ______.
A. selective exposure B. selective perception C. selective attention D. selective retention
All of the following are true about price promotions except:
a. these are permanent discounts b. they induce trial c. they overcome consumer resistance to adoption d. they attract new customers who buy more over time e. they could have a negative impact on brand equity
Which of the following strategies illustrates a market orientation?
a. Targeting the average consumer b. Implementing centralization c. Increasing overhead production costs d. Creating customer value
Assume that you are refusing a request to provide free software for each participant at a conference. List four types of effective buffers, and then write an effective buffer for each type that you listed