What can happen when parties have different social roles outside the negotiation (e.g., president, vice president, consultant, specialist) compared to when parties in the negotiation are equals?
What will be an ideal response?
When parties in the negotiation have different social roles outside the negotiation, it may lead to either equal or unequal levels of power and status in the negotiation. If the parties are all equals, the exchange within the negotiation should be more open than if one party has higher status or power.
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Why would a small business conduct less marketing research than a larger, established firm?
A. The entrepreneur can rely on intuition and observations. B. Marketing research is expensive. C. Marketing research is not necessary for the start-up business. D. Data is not generally available for new business ideas.