Why would a small business conduct less marketing research than a larger, established firm?

A. The entrepreneur can rely on intuition and observations.
B. Marketing research is expensive.
C. Marketing research is not necessary for the start-up business.
D. Data is not generally available for new business ideas.


Answer: B

Business

You might also like to view...

"I don't care what the boss said. It's wrong and I'm not going to do it. If I get fired, then that's just the way it'll have to be." The salesperson who just made this statement to a co-worker is apparently working at the ________ level of moral development.

A. nondiscriminatory B. conventional C. principled D. preconventional E. consensual

Business

Change frightens a professional, and he or she avoids it whenever possible

Indicate whether the statement is true or false

Business

A holder takes an instrument for value by performing the promise for which the instrument was issued.

Answer the following statement true (T) or false (F)

Business

Barter is a form of countertrade which is the direct exchange of goods for goods

Indicate whether the statement is true or false

Business