Underestimating the influence of external factors and overestimating the influence of internal factors when making judgments about others is known as the ________.
A. fundamental attribution error
B. self-serving bias
C. assumption of similarity
D. halo effect
Answer: A
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Advertising researchers want to understand the latest trends in fashion. The best consumer-oriented research method to use would be a(n):
A) product-specific research approach B) psychological approach C) sociological approach D) anthropological approach
Pete always buys Purina dog food for his dog because he believes that it is the best value for the nutritional content. Pete's loyalty status is best described as ________
A) split loyal B) shifting loyal C) consistent loyal D) hard-core loyal E) switcher
What is an opportunity cost and why is it a relevant cost?
Nathan knows that many of his fellow sales people try to sell clients products the clients do not need or want. Nathan believes this is wrong. He prides himself on learning what each client needs and wants so that he can sell them the products that are the best for them. It appears Nathan is at the _________ of moral development.
A. preconventional level B. conventional level C. postconventional level D. neoconventional level