The Internet serves as the most effective tool for creating awareness of an organization and its products, especially in the case of large companies.
Answer the following statement true (T) or false (F)
False
While a valuable tool for creating awareness-particularly for smaller companies that may have limited advertising budgets-the Internet is not likely to be the most effective of the IMC elements for achieving this objective for larger companies.
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Cadbury has trademarked the color purple for its chocolate confectionary packaging
Indicate whether the statement is true or false
Competitive advantage is a company's ability to perform in one or more ways that competitors cannot or will not match
Indicate whether the statement is true or false
The general rule for respecifying categorical variables with K categories is that K dummy variables are needed
Indicate whether the statement is true or false
When Vonage decided to increase its sales of its voice over Internet protocol (VoIP) services to business customers rather than focusing only on consumers, it recognized that it needed information about how these buyers differed from its existing clients. Therefore, it purchased three firms that already function in business markets: Simple Signal, Telesphere Networks, and Vocalocity. Not only do those acquisitions provide it with customer data it can use in its preapproach planning, but they also provide introductions to potential business customers, leading Vonage to predict that it would be able to increase its B2B revenue by 40 percent. Vonage salespeople likely access all this information immediately and conveniently from the firm's
A. customer response management system. B. B2B selling system. C. customer relationship management system. D. indirect marketing system. E. direct marketing system.