What does cause-related marketing offer public relations professionals that other items in the marketing mix don't usually offer? Provide some examples of cause-related marketing
What will be an ideal response?
Answers will vary.
Cause-related marketing ties philanthropy to sponsorships, which can help generate goodwill from consumers and reassure consumers that corporations are not evil. In an economy where advertising is omnipresent and differentiation is at a premium, companies turn to sponsorship of the arts, education, music, festivals, anniversaries, sports, and charitable causes for promotional and public relations purposes.
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Which of the following is an example of private insurance?
A) unemployment insurance B) Social Security C) life insurance D) federal deposit insurance
Trade sales promotions are popular among manufacturers because they can do all of the following at trade shows EXCEPT:
A. introduce new products B. create long-term relationships between manufacturers and customers C. enhance the corporate image D. test the market response to new products E. gather competitive information
Data-as-a-service began with the notion that data quality could happen in a centralized place, cleansing and enriching data and offering it to different systems, applications, or users, irrespective of where they were in the organization, computers,
or on the network. Indicate whether the statement is true or false
What are the benefits to a company of paying attention to corporate social responsibility?
What will be an ideal response?