Trade sales promotions are popular among manufacturers because they can do all of the following at trade shows EXCEPT:
A. introduce new products
B. create long-term relationships between manufacturers and customers
C. enhance the corporate image
D. test the market response to new products
E. gather competitive information
Answer: B
You might also like to view...
The first phase of the value creation and delivery sequence is ________ the value that represents the "homework" marketing must do before any product exists
A) choosing B) providing C) communicating D) considering E) acquiring
Evaluate the advantages and disadvantages of oral, written, electronic, and nonverbal communication. Specify which method would be best to send an important message, such as the resignation of a position?
What will be an ideal response?
A retail store had goods available for sale during the period of $250,000 at retail and $100,000 at cost. It has ending inventory of $28,500 at retail. What is the estimated cost of goods sold?
A) $71,500 B) $94,300 C) $88,600 D) $82,900
Porter Corporation makes and sells a single product called a Yute. The company is in the process of preparing its Selling and Administrative Expense Budget for the last quarter of the year. The following budget data are available: Variable CostPer Yute SoldMonthly FixedCostSales commissions$5.90 Shipping$5.30 Advertising$8.90$32,000 Executive salaries $178,000 Depreciation on office equipment $7,000 Other$0.60$20,000 ?All of these expenses (except depreciation) are paid in cash in the month they are incurred.?If the total budgeted selling and administrative expense for October is $518,520, then how many Yutes does the company plan to sell in October?
A. 13,300 units B. 14,100 units C. 13,600 units D. 13,800 units