Red Bull enlisted college students as "Red Bull student brand managers" to distribute samples, research drinking trends, design on-campus product promotion activities, and write stories for student newspapers
From a marketing management perspective, which of the following brand equity drivers is most applicable in the given scenario?
A) the profitability associated with brand development
B) associations indirectly transferred to the brand by linking it to a person
C) the product and all accompanying marketing activities and supporting marketing programs
D) the initial choices for the brand elements or identities making up the brand
E) associations indirectly transferred to the brand by linking it to a place
C
You might also like to view...
If a marketer is seeking to segment a business market, which of the following variables is generally felt to be the most important?
A) personal characteristics B) demographic variables C) situational factors D) operating variables E) purchasing approaches
EDI trading partner agreements specify all of the following except
a. selling price b. quantities to be sold c. payment terms d. person to authorize transactions
Bonds that contain a provision that allows the issuing corporation to buy back the bonds prior to the maturity date are called
a. secured bonds. b. callable bonds. c. convertible bonds. d. debenture bonds.
Which of the following is not one of the antitrust statutes?
A) The Robinson-Patman Act B) The Clayton Act C) The Sherman Act D) The Federal Trade Commission Act E) The Fair Competition Regulation Act