The 2002 court case involving Nike, which ran a social responsibility PR claim to counter accusations that it ran sweatshops in poor countries, centered on which legal issue?

a. libel
b. privacy
c. truth in advertising
d. commercial speech


D

Communication & Mass Media

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With its new approach that adds more perspective and context to traditional news coverage, the New York Times has chosen to alert readers to these different types of stories by

A) adding a colored byline if the writer's opinion or interpretation is included in the story. B) color-coded headlines: black = traditional news; red = opinion; blue = expert analysis; etc. C) including the story category of interpretative pieces in a heading above the headline. D) an index number (0 for all news; 7 for personal opinion; 4 for balanced report) on each story.

Communication & Mass Media

In employing public opinion surveys, there may be an occasion when responses are based on __________ rather than on knowledge and understanding of the issue

a. beliefs and values b. uninformed opinions c. hearsay d. all of the above

Communication & Mass Media

How is language related to power? Provide an example

What will be an ideal response?

Communication & Mass Media

As storytelling progresses, the mediator will seek details and concrete information by employing ______.

A. agreed on facts B. specific inquiries C. whole picture questions D. the strategy of evaluating the importance of disagreements

Communication & Mass Media