When considering the service life cycle, which of the following statements is not true?

A. New services will take a little time to attract customers.
B. Services go through the same four stages of the life cycle.
C. It can be more difficult to extend the life cycle of a service over that of a product.
D. Initial advertising efforts will be to educate your clients about the service.


Answer: C

Business

You might also like to view...

Dynamic page generation enables price discrimination.

Answer the following statement true (T) or false (F)

Business

Firms that pursue extremely high or extremely low levels of diversification perform better than those that pursue moderate levels of diversification.

Answer the following statement true (T) or false (F)

Business

In which of the following ways does drug testing differ from polygraph testing as part of a hiring process?

a. Drug testing provides less conclusive test results than does polygraph testing. b. Drug testing is far more controversial as a candidate screen than polygraph testing. c. Drug testing is far more expensive than polygraph testing because it cannot be done in-house. d. Drug testing is sometimes mandatory in nongovernmental industries; polygraph testing never is.

Business

Which of the following is not one of the three objectives of a quality program?

a. Product quality should be consistent to always meet the purchaser's need(s). b. A quality program should give management confidence that the quality is and will be at a constant level. c. A quality program should give customers confidence that the intended quality will be achieved in products. d. Product quality should always vary because customers change their wants and needs over time.

Business