Empirical tests have yielded ________ evidence about market efficiency with a general consensus that developing foreign markets are ________
A) conflicting; not efficient
B) conflicting; efficient
C) consistent; inefficient
D) none of the above
Answer: A
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Unhappy customers are ______ as likely to pass on negative comments than happy customers are to pass on positive comments.
a. just b. twice c. three times d. five times
Which of the following is NOT an example of a cost that varies in total as the number of units produced changes?
A) Electricity per KWH to operate factory equipment B) Direct materials cost C) Straight-line depreciation on factory equipment D) Wages of assembly worker
Money-back guarantees and honest sales and advertising presentations aid in _____
a. minimizing cognitive dissonance b. AIO measurement c. the problem awareness stage of consumer behavior d. studying psychographics
Several transfer pricing policies are used in practice. These transfer pricing policies include:
A) transfer at market price. B) transfer at negotiated price. C) transfer at cost. D) all of these policies.