________ theory maintains that you should present your strongest argument last, thus leaving your
listeners with your best argument.
Fill in the blanks with correct word
Recency
You might also like to view...
Walter Fisher, a communication scholar, has devoted significant
energy and intellect to studying the nature and purpose of a. narratives. b. narrations in stories. c. punch lines. d. high points and climaxes of stories. e. story titles.
Tara comes into the classroom early on the day of her speech. She closes the blinds, checks the room temperature, and sets up her visual aids. Which barrier to listening is Tara trying to overcome?
A) information overload B) receiver apprehension C) personal concerns D) outside distractions
A newspaper photographer has taken a disturbing picture of a fatal accident caused by a drunk driver. The paper’s photographer and editor decide to run the photo, despite the pain it will cause the family of the people in the accident, because they feel that it will lead to people doing more to prevent drunk driving and perhaps save some lives. When they make this ethical decision to put the good of the public at large over the needs of the victim’s family, they are making use of which of the following ethical principles?
A. Kant’s categorical imperative B. Aristotle’s golden mean C. Rawls’s veil of ignorance D. John Stuart Mill’s principle of utility
Which sense should a broadcast journalist focus on most when writing copy?
A. sight B. hearing C. touch D. smell