Which sense should a broadcast journalist focus on most when writing copy?

A. sight
B. hearing
C. touch
D. smell


B. hearing

Communication & Mass Media

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Public relations programs should be directed to what kinds of audiences or publics?

A) celebrities B) anyone who will listen C) specific and defined D) the politically aware E) none of the above

Communication & Mass Media

The primary purpose of exposition is to actuate

Indicate whether the statement is true or false

Communication & Mass Media

Noise, delivery, language, message overload, and perception of ourselves and others are

all variables that can interfere with our ability to ________. Fill in the blanks with correct word

Communication & Mass Media

Matt is writing a training proposal and has begun explaining the cost/benefit ratio. Which section is he creating?

a. training budget b. details of the training program c. return on investment d. target audience e. learning objectives

Communication & Mass Media