Kara hoped to persuade her audience that violent video games lead to violent adults. Her speech was based on a question of
a. values.
b. fact.
c. policy.
d. emotions.
Answer: b
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In the academic world, scholars organize themselves according to departments and use a common language to investigate the world from that point of view. These departments are also known as
A. Identities B. Subjects C. Disciplines D. Contexts
When a real estate agent tells you how to distinguish between a good investment and a bad one with the motive to sell, the agent's goal is
A) persuasion. B) recognition. C) motivation. D) information. E) acceptance.
Many firms attempt to use PR to get positive publicity for their products because:
a. the firm can get its message across without any “noise.” b. it is easier to get a publicity release published than it is an ad. c. although publicity is more expensive to produce, it is usually more effective. d. it is cheaper to get a publicity release published than to purchase an ad.
______ is a post-decision theory.
A. Attribution theory B. Uncertainty reduction theory C. Expectancy violations theory D. Cognitive dissonance theory