Kara hoped to persuade her audience that violent video games lead to violent adults. Her speech was based on a question of

a. values.
b. fact.
c. policy.
d. emotions.


Answer: b

Communication & Mass Media

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In the academic world, scholars organize themselves according to departments and use a common language to investigate the world from that point of view. These departments are also known as

A. Identities B. Subjects C. Disciplines D. Contexts

Communication & Mass Media

When a real estate agent tells you how to distinguish between a good investment and a bad one with the motive to sell, the agent's goal is

A) persuasion. B) recognition. C) motivation. D) information. E) acceptance.

Communication & Mass Media

Many firms attempt to use PR to get positive publicity for their products because:

a. the firm can get its message across without any “noise.” b. it is easier to get a publicity release published than it is an ad. c. although publicity is more expensive to produce, it is usually more effective. d. it is cheaper to get a publicity release published than to purchase an ad.

Communication & Mass Media

______ is a post-decision theory.

A. Attribution theory B. Uncertainty reduction theory C. Expectancy violations theory D. Cognitive dissonance theory

Communication & Mass Media