The Pillsbury Doughboy and the Jolly Green Giant are examples of ________
A) branded people
B) brand personalities
C) brand positioning
D) brand arrogance
B
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Assuming that you are a salesperson making a group sales presentation, which of these statements is true?
A. Establish your credibility in the early stage of the presentation. B. The larger the group, the less structured your presentation must be. C. Avoid talking to any members of the group prior to the presentation. D. Omit trial closes from your presentation. E. Prepare a written proposal document that includes prices.
Describe the stages of the retail life cycle. How is it like the product life cycle?
What will be an ideal response?
Long-term liabilities generally include:
A) liabilities related to long-term assets. B) accounts payable, because they are interest-bearing. C) obligations that extend beyond one year. D) accrued expenses.
When introducing two people at a business function, you should
A) mention the younger one first if they are equal in rank. B) extend your hand and repeat your name clearly. C) use their first names only to avoid the problem of rank. D) present the lower-ranking person to the higher-ranking one.