Parker Company owns 83% of the outstanding stock of Tadeo Company. Parker Company is referred to as the

A) parent
B) minority interest
C) affiliate
D) subsidiary


A

Business

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Product adoption is the process by which a consumer or business customer begins to buy and use a new good, service, or idea

Indicate whether the statement is true or false

Business

Which of the following should LEAST likely influence clothing decisions for salespeople?

A) color B) brand name C) quality and fit D) visual consistency E) appropriateness to the setting

Business

The role of the information systems department in a company is solely to support the needs of other groups as determined by senior managers. Explain why you agree or disagree with this statement

What will be an ideal response?

Business

Which P from the marketing mix refers to designing a process to get the product to the customer?

a. price b. promotion c. planet d. place

Business