A ________ identifies the target market, the merchandise and services that will be offered, and how the company will achieve long-term advantage over its competitors.

A. retail strategy
B. corporate strategy
C. product mix
D. retail mix
E. supply chain


Answer: A

Business

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On June 1, Aaron Company purchased equipment at a cost of $120,000 that has a depreciable cost of $90,000 andan estimated useful life of 3 years and 30,000 hours. Using straight-line depreciation, calculate depreciation expense for the final (partial) year of service

a. $12,500 b. $17,500 c. $40,000 d. $30,000

Business

Despite all the clamor about social media, public relations practitioners must remember that it is only ________

A) a fad B) a trend C) a strategy D) a tool

Business

Describe the factors that affect the rate of adoption of an innovation

What will be an ideal response?

Business

A major difference between capital budgeting for domestic operations and foreign operations is that:

A. cash flow estimation is easier (less complex) for foreign operations. B. repatriation of earnings does not occur in foreign operations of multinational firms that are headquartered in the United States. C. estimating cash flows generated from foreign operations is more complex due to fluctuating exchange rates. D. foreign operations are not taxed by both the home country and the host country. E. foreign operations rarely are not as risky as domestic operations.

Business