All of the following are the basic ideas included in the definition of the marketing concept EXCEPT
A. total company effort.
B. making whatever products are easy to produce and then trying to sell them.
C. profit, or another measure of long-term success, as an objective.
D. giving customers what they need.
E. customer satisfaction.
Answer: B
You might also like to view...
A business that markets is the same as a market-driven business.
Answer the following statement true (T) or false (F)
Factors to consider when choosing a business form include continuity of life.
Answer the following statement true (T) or false (F)
The Missouri River Pendant Company uses commercial paper to satisfy part of its short-term
financing requirements. Next week, it intends to sell $18 million in 90-day maturity paper on which it expects to have to pay discounted interest at an annual rate of 7 percent per annum. In addition, Stoney River expects to incur a cost of approximately $25,000 in dealer placement fees and other expenses of issuing the paper. What is the effective annual cost of credit to Missouri River? A) 7.3% B) 7.1% C) 7.5% D) 7.7%
Victorinex has long manufactured Swiss Army knives and developed a line of upscale Swiss Army watches. The Swiss Army brand gave the company credibility over other watch manufacturers and allowed the company to continue targeting sports-minded males between the ages of 18 and 35. Victorinex used which strategy to create new products?
A. new-to-the-world product B. new product line C. repositioned product D. addition to a current product line E. discontinuous innovation