According to the text, what is the most inherently interesting type of supporting material?
a. a startling introductory device
b. a specific purpose statement
c. a summary
d. an anecdote
d
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ECU is an abbreviation for:
a. Extreme close-up b. Electronic Circuit Unit c. None of the choices d. Energy conservation unit
Which factors that shape certain audience segments must PR officers address when planning a program or campaign?
a) Ethnicity, generational differences, and socioeconomic status b) Gender, nationalism, and religion c) Religion, caste, and ethnicity d) Socioeconomic status, caste, and gender
Italian cinema continued its great cinema innovation and production numbers even into the 1990s. ___
Indicate whether the statement is true or false
All of the following are examples of verbal behaviors which promote immediacy EXCEPT
A) referring to the group as "you" or "your." B) use of appropriate humor. C) praising or congratulating individuals. D) asking for opinions or questions.