Which factors that shape certain audience segments must PR officers address when planning a program or campaign?
a) Ethnicity, generational differences, and socioeconomic status
b) Gender, nationalism, and religion
c) Religion, caste, and ethnicity
d) Socioeconomic status, caste, and gender
a
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Of the following, which one is most directly related to regulating access to medical records?
a. FOIA b. FERPA c. Privacy Act d. HIPAA
Suggestions for improving your self-concept include which of the following statements?
A) Take a more relaxed approach to improving yourself. B) Read as many self-help books as you can find. C) Assume you know what you would like to change about yourself. D) Commit to improve or change. E) Distance yourself and try to make the changes on your own.
When delivering a face threatening act, one can choose to be ambiguous so that the face of another isn’t harmed, but there is the potential that the message will be misinterpreted. This strategy is called ______.
A. off-record B. positive politeness C. negative politeness D. bald on record
According to your textbook, what kind of supporting material is used in the following speech excerpt:Imagine yourself driving down the freeway on your way to work. You see lights flashing in your rear-view mirror. You turn to see the police officer pulling you over. Were you speeding? No, says the officer, but he needs to search your vehicle as part of a new program to stop drug trafficking. Does he have a warrant? He says he doesn't need one. You protest, but the officer carries out his search anyway. The officer finds nothing, but by the time he is done, you are very late for work.
A. causal example B. metaphorical example C. analogical example D. synthetic example E. hypothetical example