A regional restaurant chain spends $90,000 for a local television advertising campaign that delivers $450,000 in incremental revenue
If the incremental contribution margin based on the incremental revenue for this campaign is 75%, then how much would the program return for each additional marketing dollar invested?
A) $2.70
B) $3.00
C) $3.75
D) $5.00
E) $7.50
C
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An example of a product-level activity would be equipment set up
Indicate whether the statement is true or false
Marketing research involves all of the following regarding information EXCEPT:
A) identification. B) collection. C) analysis. D) manipulation. E) dissemination.
To convince a skeptical audience, which of the following should be done?
A) Use emotional manipulation. B) Display expertise in the subject matter. C) Provide objective evidence. D) Allow time for research. E) Include a benefit for quick decision making.
A good illustration of a single-channel, multi-phase queue would be ______.
a. a McDonald’s restaurant serving line b. a cafeteria line c. a line waiting for bank teller service d. a highway toll plaza