Which of the following may explain Gartner’s claim that half of all social media campaigns fail?
a. Firms often use the wrong budgeting techniques.
b. Social strategy is not matched to the target audience.
c. Firms tend to use secondary research.
d. Competitors run counter-campaigns to mitigate their influence.
e. None of the above.
b. Social strategy is not matched to the target audience.
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Which of the following is a criticism leveled against VAR models?
A. VAR models are based on classical rather than Keynesian economic theory. B. Var models are not based on data. C. VAR models are unable to isolate the effects of policy variables because those variables are not exogenous. D. VAR models isolate the effects of policy variables because those variables are exogenous variables.
The complexity of ________ have/has led companies to guard them as patented industry secrets.
A. ranking algorithms B. wireframes C. organic search results D. user-generated content E. sentiment mining
Customers arrive at a candy shop every 8 minutes on average. The arrival rate is ________
Fill in the blank with correct word.
The "Rule of 78" tends to favor
A) the borrower over the lender if there is not an early repayment of the loan. B) the lender over the borrower if there is not an early repayment of the loan. C) the borrower over the lender if there is an early repayment of the loan. D) the lender over the borrower if there is an early repayment of the loan.