Customers arrive at a candy shop every 8 minutes on average. The arrival rate is ________
Fill in the blank with correct word.
Answer: 7.5 customers per hour
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Which of the following is true about customer reactive strategies?
A) It refers to overreaction to customer demands due to limited competitor knowledge. B) It involves viewing each customer as having unique needs. C) It refers to addressing customer complaints quickly, to avoid escalations. D) It refers to advertising strategies aimed at encouraging positive customer reactions. E) It involves measuring and analyzing customer reactions to marketing strategies.
The customer service representatives at G.K.'s customer service center must know as much about the products as possible, so that they can help the customers solve their difficulties without sounding hesitant or unsure of themselves
Which of the following determinants of service quality are they being asked to demonstrate? A) responsiveness B) assurance C) empathy D) reliability E) tangibility
Most companies set annual quotas. Quotas can be on dollar sales, unit volume, margin, selling effort, or activity and product type. Compensation is often tied to the degree of quota attainment
What problems does the setting of quotas present to both the company and to the sales representative?
Which of the following is NOT one of the three types of information that is obtained from a questionnaire?
A) basic information B) problem-solving information C) classification information D) identification information E) C and D