A very effective way of conducting an analysis of a community is

a. surveying them through interviewing.
b. seeking out researched information about the community.
c. asking local politicians about them.
d. looking for participants through local newspapers.


a. surveying them through interviewing.

Communication & Mass Media

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When collecting data from the audience to obtain radio ratings data, what kind of method does Arbitron not use?

a) Portable People Meter b) Diaries c) Telephone survey d) Personal interview

Communication & Mass Media

All statements made by a public speaker are protected under the free speech clause of the First Amendment to the U.S. Constitution.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Effective delivery helps the audience to listen to, understand, remember, and act on the speech

Indicate whether the statement is true or false

Communication & Mass Media

When creating a commercial for a marketing campaign, it is important that we as practitioners can relate to the message

Indicate whether the statement is true or false

Communication & Mass Media