Differentiation
A. helps a firm get a competitive advantage if it just meets needs in the same way as other firms.
B. means that the marketing mix is similar to what is available from a competitor.
C. is less obvious to target customers when there is a consistent theme integrated across the "Four Ps" decision areas.
D. can only be based on one important element of the marketing mix.
E. often requires that the firm fine-tune all the elements of its marketing mix to the specific needs of a distinctive target market.
Answer: E
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