The Federal Trade Commission's (FTC's) advertising substantiation program has had a major effect on the advertising industry because
A. it enabled advertisers to make accurate advertising claims.
B. it led to fewer liability litigations involving products that are associated with consumer injuries.
C. it increased consumer confidence in all advertising claims.
D. it shifted the burden of proof from the commission to the advertiser.
E. it simplified the advertising decision-making process.
Answer: D
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Arguments for U.S. trade restrictions include all of the following except
a. job protection. b. infant industry support. c. maintenance of domestic living standard. d. improving incomes for developing countries.
Which of the following is a computer test made to ascertain whether a given characteristic belongs to the group?
A. Echo check. B. Check digit. C. Limit check. D. Validity check.
If the most optimistic time for completing an activity is 14, the most likely time is 16, and the most pessimistic time is 30, then the estimated time for the activity is ______.
a. 18 b. 19 c. 20 d. 21
Dawn flies regularly between Atlanta and Los Angeles. She almost always uses Delta Airlines and has lots of Delta Sky Miles credit (Delta's frequent-flyer program). Still, she uses an online fare comparison website each time to see if a competitor has a better price or a more convenient schedule. Dawn uses ________ to decide which airline to fly.
A. social factors B. temporal factors C. a compensatory decision rule D. habitual decision making E. a noncompensatory decision rule