If your readers will want to know what they should do in a given situation, then your report should focus on
A) your conclusions.
B) your writing process.
C) your recommendations.
D) your sources of information.
E) your logical arguments.
Answer: C
Explanation: C) When your readers will want to know what you think they should do, organize your report to focus on recommendations.
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In the banking industry, the ratio of investor capital/gross assets, as defined by RAP, is the:
A. indirect capital ratio. B. capital adequacy ratio. C. capital asset ratio. D. gross asset ratio.
Describe the use of the RFM formula in selecting customers for direct marketing
What will be an ideal response?
The activity of buyers and sellers trading things of value so that each is better off as a result is referred to as
A. merchandising. B. personal selling. C. a marketing interchange. D. bartering. E. an exchange.
Which force is NOT part of Porter’s five forces model?
a. Deregulation b. Globalization c. a and b d. Barriers to entry