The beginning of the Industrial Society is associated with _______________
a) the television
b) the telephone
c) the printing press
d) the computer
Answer: C
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Taylor was elected president of his pledge class and wants to increase group cohesion. Which of the following strategies will be least effective?
a. Have pledges interview each other to find similarities between them. b. Challenge the active brothers to a friendly competition. c. Make a presentation to the pledges on the benefits of Greek life. d. Have regular meals together.
Whether we are interested in influencing someone?s behavior or building a better relationship
with that person, we cannot do so unless that person is willing to be exposed to our messages. Indicate whether the statement is true or false
Business to business advertising is the same as B to C because
a. Companies don’t buy products and services, people do b. You can’t ignore the campaign elements since the brand will have a longer shelf life than the advertising c. You should always avoid long copy, because no one likes to read anymore d. Ad budgets are comparable with emphasis on immediate response
The term used by Aristotle to describe human emotion is
A) ethos. B) logos. C) pathos. D) rhetoric.