Turnover ratios differ from the current and quick ratios in that they
a. are based on working capital instead of cash.
b. are based on a point of time instead of a period of time.
c. are activity ratios.
d. measure the profitability of a company instead of its liquidity.
c
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Indicate whether the statement is true or false
Additional costs beyond the cost of specific promotions include the risk that promotions might decrease long-run brand loyalty
Indicate whether the statement is true or false
________ strategies involve developing and selling new products to people who are already purchasing the firm's existing products.
A. Diversification B. Market development C. Penetration D. Product development
It is important for a firm to keep track of its yield ratio, because if it is low it may need to determine what it is doing wrong and get outside help to improve its recruiting.
Answer the following statement true (T) or false (F)