A professional race car driver appears in an ad advocating a particular motor oil brand. This is an example of a(n)
A. endorsement.
B. slice of life.
C. demonstration.
D. comparison.
E. straight sell.
Answer: A
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If P(A) = 0.58, P(B) = 0.44, and P(A?B) = 0.25, then P(A?B) =
A. 1.02. B. 0.77. C. 0.11. D. 0.39.
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The benefits of certification include certificates never losing value over time.
Answer the following statement true (T) or false (F)
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The lower the reach and frequency, the higher the cost of an advertising campaign will be.
Answer the following statement true (T) or false (F)
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Process materials are used directly in the production of products.
Answer the following statement true (T) or false (F)
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