Explain what neutral questions are, and provide two examples.

What will be an ideal response?


Neutral questions provide an interviewee with no indication of a preferred way to
respond. Examples of neutral questions include the following:
o Why did you select communication studies as a major?
o What do you think of our new product line?
o What are your thoughts on labor unions?
o Describe the qualities of your previous supervisor.

Communication & Mass Media

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According to research, which of the following is a result of successful CSR activities?

a. increasing a company’s short-term profits b. lowering a company’s variable costs c. changing a company’s culture d. enhancing a company’s reputation

Communication & Mass Media

With regard to shared media response timing, what makes social media a challenge for organizations?

a. Social media can be instantaneous. b. Social media can be prolific. c. Social media can be long-lasting. d. Social media can reach a large audience.

Communication & Mass Media

List and define each of the major turnover costs

What will be an ideal response?

Communication & Mass Media

Another word for credibility is

A) believability B) understanding C) knowledge D) fairness

Communication & Mass Media