What is an IMC audit? How is one administered?
What will be an ideal response?
An IMC audit determines where the organization currently stands and, perhaps, makes
recommendations for the future. Professor Tom Duncan recommends a five step process: Analysis of
the communication network used to develop marketing communications programs, identification and
prioritization of key stakeholder groups, evaluation of the organization's customer databases, content
analysis of all messages used within the past year, and assessment of knowledge of, and attitudes
toward, IMC on the part of marketing managers, top management, and key agency managers.
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What are the major benefits and risks in working as an independent public relations consultant?
What will be an ideal response?
Edward, the IT manager at LTE Inc., offers Sharon an out-of-turn salary bump and some other benefits. His aim is to keep her happy in her position, as she is his best resource. Which kind of leadership did Edward display?
a) Transactional leadership theor b) Transformational leadership theory c) Leader participation model d) Mouton's management grid
When facilitating a brainstorming session, it is important to never set a time limit
Indicate whether this statement is true or false.
The local schools PR specialist who plans and publicizes district service programs and works with grassroots organizations, civic associations, and service clubs is functioning in what capacity?
a. community relations liaison b. imaging and marketing c. PR trainer d. communications planning