In a relational table for VALID_INVOICES, the primary key would be the vendor number.
?
Answer the following statement true (T) or false (F)
False
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A marketing database contains:
A) transactions individuals have with a firm and the interactions an individual has with the firm B) information about current customers and customers of the competition C) the transactions individuals have with a firm and follows accounting principles D) information about current customers, former customers, and prospects
Soft drinks are an example of a bulky product whose widespread availability is an important aspect of an effective marketing strategy
Indicate whether the statement is true or false
Solvency is concerned with the ability of a company to pay next year's debts as they come due
a. True b. False Indicate whether the statement is true or false
Leocra, a clothing brand, extensively uses online communication platforms to market its products. The company engages with its target market using these platforms and regularly posts online surveys to better understand buying behavior. In this scenario, which of the following prospecting methods does Leocra use?
A. Social selling B. Transactional marketing C. Hard selling D. Guerilla marketing E. Cold calling