When conducting a focus group, you should not ask participants

A) to give you their attitudes on a subject
B) to tell you about their problems
C) for a solution to a problem
D) to tell you what they see as their needs
E) how they might act in a certain situation


Answer: C

Communication & Mass Media

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Blue Green Inc. sponsored a car race where three racers were injured in an accident. What kind of precaution should the owners of Blue Green Inc. take for such events in the future, and why?

a) They should buy liability insurance; because without it, in case of an accident, there is likelihood of the company being sued for negligence b) They should ask participants to sign a release form; because without it there is no possibility for the company to conduct future races c) They should apply for a public safety permit; because without it the company has to take responsibility for controlling the public d) They should apply for a city permit; because without it the company cannot hold a promotional event within the city limits

Communication & Mass Media

People respond to the WIIFM principle when your topic ________

A) is boring B) was discussed at the previous meeting C) could be a threat to their health or safety D) was difficult to research

Communication & Mass Media

Identify a hypothetical topic and the five types of conclusions, and give an example of each type of conclusion. Select the conclusion you think would work the best.

What will be an ideal response?

Communication & Mass Media

Individuals whose actions inadvertently or innocently push them into a public controversy are rarely regarded as public figures.

Answer the following statement true (T) or false (F)

Communication & Mass Media