Which of the following would be considered a capital expenditure?
A) Business vehicle tune-up
B) Equipment maintenance
C) Installation of an air-conditioning system
D) Professional deep cleaning of display room carpet
C
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AirNetwork, a telecommunications company, sponsors a rock concert by a famous band in order to further its brand visibility. This is an example of a(n) ________
A) event marketing program B) premium C) point-of-purchase promotion D) trade promotion E) price pack
Which of the following statements about business-to-business channels is true?
A) Direct channels are more common in business-to-business markets than consumer markets. B) Business-to-business channels have few parallels with consumer channels. C) The size of business markets makes indirect channels more efficient. D) Indirect channels are more common in business-to-business markets than consumer markets. E) When an industrial distributor is included in a business-to-business channel, the channel is by definition direct.
Name four categories of nonfinancial measures of quality and provide an example of each
If the fixed costs of manufacturing a new cell phone are $10,000, the sales price is $60, and variable cost per unit is $20, the break-even point is
A. 250 units. B. 1,000 units. C. 20 units. D. 100 units. E. 4,000 units.