In response to charges of ________, marketers point out that because of ads, many television and radio sites are free to users and also keep down the cost of magazines and newspapers
A) deceptive pricing
B) creating false wants
C) creating materialism
D) high promotion costs
E) cultural pollution
E
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The seller of industrial products is part of the buyer's ________ and must provide timely inventory replenishment, service and maintenance, spare parts, and efficient order handling
A) supply chain B) communication channel C) service chain D) promotional program
Marketers can gather market feedback on the effectiveness of direct marketing efforts by
measuring response rates with different tactics. Indicate whether the statement is true or false
Households with older children generally spend more on food, entertainment, personal care products, and education. This most likely reflects the influence of which of the following on purchase decisions?
a. Gender b. Opinion leaders c. Age d. Reference groups
In the context of the principles of developing others, judging differs from coaching in that judging is
A. interactive and two-way. B. involved in improving performance. C. ongoing and provided as needed. D. standardized for all individuals.