Households with older children generally spend more on food, entertainment, personal care products, and education. This most likely reflects the influence of which of the following on purchase decisions?
a. Gender
b. Opinion leaders
c. Age
d. Reference groups
ANSWER: c
How old a consumer is generally indicates what products he or she may be interested in purchasing. For instance, households with older children generally spend more on food, entertainment, personal care products, and education.
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