_____ is a data-mining application that understands what products or services are commonly purchased together, and on what days of the week.
Fill in the blank(s) with the appropriate word(s).
Market basket analysis
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In certain industries, Japanese employers do not lay off workers. Therefore, they sometimes have excess supplies of goods that they cannot sell on the home market without lowering prices. To hold down losses, they sell goods in overseas markets at prices well beneath those in Japan. This practice is best referred to as
a. orderly marketing. b. trigger pricing. c. domestic content pricing. d. dumping.
In which era of the marketing evolution did firms begin to focus on what consumers wanted and needed before designing, making, or selling a product?
A. creative production era B. market-oriented era C. production-oriented era D. sales-oriented era E. value-based marketing era
The most commonly reported measure of a company's value is earnings per share.
Answer the following statement true (T) or false (F)
Comparing net present value and internal rate of return ________
A) always results in the same ranking of projects B) always results in the same accept-reject decision C) may give different accept-reject decisions D) is only necessary on independent projects