Effective strategy deployment is dependent upon, and tends to shape, organizational structure because the organizational structure must be aligned with and support the accomplishment of strategic initiatives
a. True
b. False
Indicate whether the statement is true or false
True
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A firm plans to use a defensive core strategy of protect position, with the strategic objective of maintaining profits. Which of the following strategies is the firm most likely to implement as a part of its core strategy?
A) build customer retention B) enter new related markets C) harvest for cash flow D) divest for cash flow E) develop new markets
Which of the following is a perspective that highlights the importance of uncertainty and risk to the decision-making process?
A. rational decision-making model B. bounded rationality C. prospect theory D. satisficing
Marketers may conduct a massive advertising campaign, called a ________, to educate consumers about a new product
A) media blitz B) diffusion network C) trial market D) test market E) tipping point
Bright Horizons chose a positioning strategy that emphasized low cost childcare
Indicate whether the statement is true or false