Which of the following is an example of a transaction that might occur in business-to-business marketing?

A) Maurice buys a new razor on his way home from work.
B) The amateur gardener buys a new wheelbarrow.
C) The retail outlet buys athletic shoes to sell in its store.
D) The professional chef bakes a birthday cake for her son.
E) Robyn's mother hires a math tutor to help Robyn pass algebra.


C

Business

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The process of using sophisticated statistical techniques to extract and analyze data from large databases to discern patterns and trends that were not previously known is called:

A. Data Mart. B. Business Intelligence. C. Data Mining. D. Data Warehouse.

Business

The following information pertains to the Braun Company for March: Standard direct labor hours per unit .5 hours Budgeted production level 20,00 . units Actual units produced 22,00 . units Standard variable rate per direct labor hour $2.00 Standard fixed rate per direct labor hour $3.00 Actual direct labor hours worked 10,500 hours Actual direct labor costs $150,000 Actual fixed factory overhead

31,800 Actual variable factory overhead 22,200 Using the four-variance method of factory overhead variance analysis, what is the fixed overhead production-volume variance? a. $1,200 favorable b. $1,800 unfavorable c. $3,00 . favorable d. $1,200 unfavorable

Business

Briefly define "interpersonal trust."

What will be an ideal response?

Business

Which of the following forecasting methodologies is considered a causal forecasting technique?

A. Market research B. Weighted moving average C. Exponential smoothing D. Linear regression E. Historical analogy

Business