All of the following correctly states McDonald's approach to standardization and adaptation of the marketing mix except:
A) McDonald's standardizes some product elements and adapts others.
B) McDonald's standardizes some place elements and adapts others.
C) McDonald's standardizes some promotion elements and adapts others.
D) McDonald's standardizes some price elements and adapts others.
E) McDonald's standardizes all product elements.
E
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Which of the following statements about call centers in the United States is true?
A. Call center functions have largely been returned to the U.S. from countries like India and Mexico. B. Call centers have replaced instant messaging as the technology of choice for resolving the complaints of younger customers. C. Call center functions have largely been brought back in-house from third-party companies that specialize in call center operations. D. There has been some shrinkage in the number and size of call centers due to the rise in self-service web or speech recognition technologies.
Firm X and Firm Y are competitors within the same industry. Firm X produces its product using large amounts of direct labor. Firm Y has replaced direct labor with investment in machinery. Projected sales for both firms are 15% LESS than in the prior year. Which statement regarding projected profits is TRUE?
A) Firm X will lose more profit than Firm Y B) Firm Y will lose more profit than Firm X C) Firm X and Firm Y will lose the same amount of profit. D) Neither Firm X nor Firm Y will lose profit.
Candy bars, milk, and newspapers are all examples of convenience products.
Answer the following statement true (T) or false (F)
The _________ approach combines elements of the baseline, informal, and detailed risk analysis approaches
What will be an ideal response?