When a firm’s resources and competencies interact and reinforce each other, supporting the firm’s strategy, a ________ is created.
a. business-level strategy
b. capability
c. core resource
d. virtuous cycle
Ans: D
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When one company licenses another to produce its offerings, or two companies jointly market their complementary offerings, it is called a ________
A) pricing collaboration B) product or service alliance C) promotional alliance D) logistics collaboration E) total quality management
Coca-Cola and the World Wildlife Fund created a fund-raising partnership to support efforts to save polar bears. This partnership is an example of ______.
A. niche B. cause C. social D. commercial
In his union position, Tom works with union members to deal with management and handle problems with their current labor agreement. Tom is most likely a ______.
A. business agent B. shop steward C. vice president D. senior union rep
While chains comprise about 30 percent of all retail institutions, they account for about 75 percent of retail sales
Indicate whether the statement is true or false